Exciting Attractions To Explore In San Francisco
Cover image: Maarten van den Heuvel
San Francisco was my home for about 4 years. After living there for a while, the most I saw of the city was the grocery store. Even so, I was new to San Francisco once, and I have toured it extensively. At its heart, San Francisco is a free-spirited city that values love, health, and beauty. If you like cities filled with distinct neighborhoods, a mix of beautiful Victorian buildings and modern skyscrapers, some tragic history, and a dash of weirdness, then come see San Francisco! The city feels somewhat like it never left the summer of love, yet it is also kitted out with the newest technology.
If you are visiting San Francisco for the first time, many of these sites are sure to be on your list. If you are looking for more things to do, or want to explore the city in more depth and off the tourist track keep an eye out for my next article. For now, read on to see my recommendations of all the San Francisco classics.
The Golden Gate Bridge
General Information & History
Located on the north edge of the city, The Golden Gate bridge links San Francisco with Marin and the other Bay Area towns dotted along the northern coast. The beautiful suspension bridge opened in 1937, and every day, hundreds of people flock to it. Its south end is embedded in the Presidio, a park that is crisscrossed with small roads, hiking trails, and museums.
On the north end of the bridge, there is a vista point where you can use the bathroom and rest your legs. If you still have energy, you can cross underneath the 101 and hike the short (but steep) distance to Battery Ridge. From that perspective, you can look upon the length of the bridge and back at the sprawling cityscape.
Logistics:
- Price: Free
- Hours: 24/7 for cars, 5:00am – 6:30pm pedestrians
- Location: North off the Presidio
For a stereotypical “thing to do” in San Francisco, walking the The Golden Gate Bridge is quite fun. I have crossed on foot, on a bike, and innumerable times in a car. If you have a clear day, you get great views of the Bay, the city, and the surrounding islands. The only downside is that the traffic noise of cars blowing past you is kind of incessant. So is the crush of you and a thousand of your best friends.
I remember as a child our family took a vacation to SF to visit my uncle. My mother rented us bikes to take a nice ride through the city, across the bridge, and down into Marin. As a sedentary child, I remember that the climb up to the bridge through the Presidio was interminable. As an adult, that still holds up; somehow every direction in Presidio Park is up. The ride across was enjoyable — the fresh breeze cooling my sweaty face very welcome. Then as we crossed into Marin the rollercoaster-esque downhill plunge got me sweating for a very different reason. Wide sweeping curves of the road, steadily dropping back towards the ocean made for a thrilling descent.

Architecturally the bridge is interesting (though a distinct rusty red-orange not gold). Considering it is primarily engineered to, you know, stand and not collapse, it still has a lot of flair.
Designed in the Art Deco style, a lot of decorative geometric volumes cover the bridge, highlighting the general form. For example, as the cable towers rise up, the circumference shrinks, creating a blocky yet elegant taper.
All in all, a solid quintessential icon of San Francisco.
Chinatown
General Information & History
San Francisco’s Chinatown was the first in the U.S. and is still the largest. This makes sense, as the city has a large population of Chinese, Japanese, and other Asian immigrants. This is due to the early immigration during the gold rush, and the use of Chinese work crews during the construction of the Trans-Continental railroad. Start outside the Dragon Gate on Busch street. You can follow the red paper lanterns along Grant St to explore the restaurants and stores unique to the area. The further North you go, the more Chinatown spreads out.
To get a more authentic look at Chinatown, walk down Stockton St, which is the other main Chinatown thoroughfare, or visit Portsmouth Square where you can occasionally see Tai Chi classes.
Logistics
- Price: Free
- Hours: 24/7
- Location: Stockton St and Grant Ave between Green St and Bush St
Chinatown is a blast to walk around. They have beautifully decorated and themed gates, street lamps, and shops. When I went most recently, they had a Zodiac display up to ring in the Year of the Snake. It described each zodiac sign and their traits; you could look up your birth year and find your animal. Small bands populated the street corners, made up of entirely older Chinese people playing various instruments. Rather than busking, I think it was just a common space and convenient location for the community to meet up and make music. In the neighboring parks you can sometimes see people doing tai chi. It is clearly a close knit community, and observing these details of people just living their lives makes for the best people-watching.
Another particularly enjoyable thing to do in Chinatown is a tour of the Golden Gate Fortune Cookie Factory. The cookies are handmade, and you even get a custom fortune made.
Chinatown has also made some progress on some ethical issues as well. In one of the many jewelry stores, I saw a sign posted saying that they didn’t sell ivory. Ten years ago, I saw no such declarations. I cannot speak to the medicine shops, (as I cannot read any Chinese) and wouldn’t be able to distinguish ginseng from ginger. However, I found that sign, written in both English and Cantonese, really encouraging; considering the Chinese black market and medicine trade motivates the poaching of elephants, rhinos, pangolins, tigers, and sun bears. China banned the domestic trade of ivory in 2017, which is a huge step forward in protecting our animals. I was really happy to see physical evidence of this in the U.S.
This is a great place to walk around, grab a bite to eat, and now, shop!

Alcatraz
General Information & History
Alcatraz used to be an infamous federal prison that housed America’s worst criminals. Al Capone, the notorious mobster; Robert Franklin Stroud, the ‘Birdman of Alcatraz’ (there was a movie made about him, he was both a violent murderer and a brilliant ornithologist); along with a slew of notorious political terrorists, gangsters, and bank robbers. After the prison shut down in 1963, it was then occupied by Native Americans as a part of a protest. It then passed into the ownership of the National Park Service, and was designated a historical landmark in 1986.
If you walk to the Marina district you will see many ads and tour companies offering “boat tours of Alcatraz!”. Alcatraz City Cruises is the official purveyor of tickets. They offer ferry rides to and from the island and an assortment of tours. Other tour companies have to route through Alcatraz City Cruises, so by booking with another company, you would be paying a markup. I would also strongly recommend booking ahead of time, as touring the prison is a popular activity. It takes around 3-4 hours to get to and from the island, and see the prison and various exhibits.
Logistics
- Price: $47.95, for one person. Includes ferry ride, guided tour, and entry. Other tours like the night tour, and behind the scenes tours are pricier.
- Hours: Sunday and Monday: 9:00am – 6:30pm, Tuesday-Saturday: 9:00am – 9:30pm
- Location: Off the North Shore
Alcatraz has to be my number one recommendation if you’re visiting San Francisco. While the prison was still in operation, it was claimed that Alcatraz was inescapable. In fact, many people managed to escape the compound, but the long, cold swim afterwards served as the last deadly barrier barring freedom. I would recommend the night tour, as it is very fitting thematically. Walking the prison cell block and hearing the audio they play – water dripping, coughs, inmates groaning – really sets the scene.
San Francisco is a rich city for crime buffs. A high number of murderous weirdos lived, passed through, or were incarcerated here. In addition to seeing Alcatraz, I would also highly recommend a ghost or crime tour, which I talk about more here. True crime buffs aside, the site truly has a rich history, and a unique story.
Coit Tower
General Information & History
The iconic white tower sits at the top of Telegraph Hill; surrounded by low-rise buildings, and close to the ocean, it is easy to pick out. It was opened to the public in 1934 and resulted from a monetary bequest to the city from Lillie Hitchcock Coit, a wealthy citizen, and a stout proponent of the city’s firefighters (considering San Francisco’s history with fire, this is particularly commendable). Her bequest stated that the money was to be used to ‘ make the city more beautiful’. Thus construction started on the tower in 1932. The 210-foot concrete tower is adorned on the inside with murals depicting the city’s history during the Great Depression, some of which were painted by Diego Rivera!
For a scenic hike to the tower, start at Greenwich St, and climb Telegraph Hill’s western slope via a series of stairs, which leads you to Pioneer Park. As you ascend the hill, keep an ear out. Telegraph Hill is home to a colony of wild parrots, and their clamorous chattering can often be heard. It takes about an hour to tour the tower and admire the views.
Logistics
- Price: $10 entry fee, $10 for a full guided mural tour
- Hours: 10:00am – 5:00pm
- Location: 1 Telegraph Hill Blvd, San Francisco, CA 94133
Coit Tower is a great stop if you have an interest in learning more about the city.

It also happens to be a beautiful tower that offers great views of the northeast part of San Francisco. When you’re there, you can climb to the top to take in views of the city (watch out, the elevator is often down and it’s a lot of steps up!).
Additionally, you can take a short tour which will tell you more about the Tower’s history, architecture, and interior artwork. I found the tour to be worth it, as it gave a lot of context and information you wouldn’t otherwise learn.
Visiting Coit Tower is a relatively short, inexpensive activity (just look at those prices!), and it makes a good intermediate stop between Chinatown and Lombard St. if you are walking from site to site.
Golden Gate Park
General Information & History
Golden Gate Park is located in the northwest quadrant of the city and spans over 1,000 acres. Its design was very much inspired by New York’s Central Park, and the park was opened in 1870. The park is chock full of attractions: museums, gardens, sports fields, memorials, walking trails, playgrounds, and of course, nature.
A good thing to note is that Golden Gate Park is a car-free zone, and parking is competitive. Catch public transit there if you can. While there are some parking lots and street parking, it is easier (and cheaper!) to take the bus.
Logistics
- Price: Free
- Hours: 24/7
- Location: Northwest corner of the city, between Lincoln Way and Fulton St.
Golden Gate park is LARGE. That being said, a jaunt in the park is appropriate for anyone looking for a pleasant lunchtime stroll or someone who wants to spend days immersed in urban greenery and exploring the various attractions within the park. If I had to recommend just a few things to do at the park, I would go with the Conservatory of Flowers, the Japanese Tea Garden, or the Botanical Gardens . I enjoyed the Japanese Tea Gardens so much I cover it in more depth in this article
If you had to pick only one park in SF to wander through, I would definitely recommend Golden Gate Park. It is integral to the identity of the city. While San Francisco generally has good weather, with rain being infrequent outside of the winter months, I would recommend packing a jacket and wearing long sleeves as the cool shade and breezes can catch up to you.
Ghirardelli Square
General Information & History
Ghirardelli Square lies just to the south of Fisherman’s Wharf and Pier 39. The plaza features a number of restaurants, stores, and of course, Ghirardelli chocolate shops.
Ghirardelli Square is more of an eating and shopping experience, so it doesn’t take long to see, anywhere from 10 minutes to 30 minutes. Keep in mind that it does get busy, so don’t be afraid to pop by and then possibly swing past at a different time if it seems crowded.
Logistics
- Price: Free
- Hours: 9:00am – 10:00pm
- Location: The block between Polk St, Larkin St, Beach St, and North Point St.
Craving a sweet treat? If you are looking to pick up a chocolatey gift, or want to try Ghirardelli’s world famous hot fudge sundae, stop in at Ghirardelli’s Chocolate Experience. The square also features plenty of seating if you need to take a break in the shade and enjoy the sugar-scented air. Use it as a recuperation moment, or stop by for some sugar to power you through the rest of your day. Honestly, if you were to skip something on this list, this would be it. It is a great place to look around, and the chocolate and ice cream is tasty, but also expensive. Better food can be found elsewhere. No matter, more of the city awaits!

Pier 39, Fisherman’s Wharf
General Information & History
The breezy docks and waterfront make up almost the entire northeast corner of the city, with Piers 2-50 dominating the coastline. Pier 39, Pier 41, and the surrounding area are generally known as Fisherman’s Wharf. Fisherman’s Wharf is home to the Aquarium of the Bay, numerous seafood restaurants, and more gift shops than you can shake a stick at; it’s a busy scene.
This is also not just an area for tourists; locals often gather here during the 4th of July and Fleet Week a US military tradition where at-sea marines, coast guard, and navy members dock at major US ports. Military demonstrations and air shows from the Blue Angels are common in SF, as the wharf offers great views of the sky.
Logistics
- Price: Free
- Hours: 24/7
- Location: The Embarcadero, San Francisco, CA 94133
Who doesn’t love a good tourist trap? There is a certain energy to Fisherman’s Wharf that I find irresistible. Besides, the California sea lions do flock to Pier 39, where you can see them lazily sunbathing on the rocks, and hear their barking calls. The crowds bring energy, particularly if it’s a nice sunny day when a seaside stroll is ideal. The aquarium is well put together, and is a pleasant way to pass a few hours learning about sea life.

For those with kids, the wharf will be an absolute hit. There are food stands, candy shops, arcade games, a carousel, a Ferris wheel, and enough miscellaneous things to do to keep little ones entertained and tuckered out. Speaking as a fully grown adult, while the density of people and activities can be tiring, I am quite a fan of the fudge shops…
While I would NOT recommend eating a full meal at the wharf, (much better, cheaper options abound in any other part of the city,) the sole exception would be the rolling sausage cart vendors. These Mexican hot dogs, smothered with onions and peppers are cooked to order and are the perfect fuel to keep you moving.
The Painted Ladies
General Information & History
The Painted Ladies are a series of Queen Anne row houses that line the edge of Alamo Square. Their rich, decorative style is further enhanced with unique colors – each house is painted a different pastel shade. The houses became popular mainly due to their association with Hollywood, as they were the setting for numerous movies and, most famously, the “Full House” TV show.
The Queen Anne style is a subset of the Victorian style that was common in the 1880’s. Asymmetrical facades, marked by front porches, towers, bay windows and rich ornamentation, characterize this beautiful yet homey style.
Logistics
- Price: Free
- Hours: 24/7
- Location: Steiner St. San Francisco, CA 94117, east of Alamo Square
Keep in mind this is not an attraction you enter- these are houses and people are actively living there. But viewing them from the outside is the main treat anyway. Aside from their famous Hollywood history, the Painted Ladies are a prime example of one of San Francisco’s prevailing historical architectural styles. There are hundreds of other Victorian homes dotting the streets of San Francisco, but perhaps none so well known!
The Palace of Fine Arts
General Information & History
The Palace of Fine Arts is an open-air theatre and popular venue that was originally built for the 1915 Panama-Pacific Exposition. It was originally designed to be a temporary structure, but local efforts stayed the demolition, and we are lucky enough to continue to enjoy the lush grounds and Greco-Roman architecture today. The famous California architect Bernard Maybeck designed the palace with an emphasis on balancing the building’s architecture with the surrounding landscape.
The site includes parking, along with a secondary building that houses a number of rotating exhibits and events. But the real draw is the outdoor amphitheater and grounds, which are free to explore.
Logistics
- Price: Free
- Hours: 24/7
- Location: 3601 Lyon St, San Francisco, CA 94123
The last thing to see on my list is the Palace of Fine Arts. When built, the Palace evoked the impression of looking at Roman ruins, but I found it too beautiful and lively to properly inspire the wistful and lonely feelings of observing a ruin.
When I visited the Palace, it was a huge surprise. I had driven past it and kind of dismissed it as another of the many parks in San Francisco, but it was exquisite! When I visited, there were two brides taking wedding photos under the main dome, decked out in their dresses and jewelry. People were walking their dogs and exercising. Swans, ducks, and turtles inhabited the pond. Despite the people, it was peaceful, quiet, and achingly beautiful. This is a perfect place to bring a picnic or snap a picture for Instagram. Considering it’s yet another free activity, and so close to the Presidio and Fisherman’s Wharf, you should not pass up visiting.

Lombard Street
General Information & History
An icon of the city, this section of Lombard St is located in Russian Hill, a very nice residential part of town. The famous switchbacks are located between Hyde and Leavenworth – the rest of Lombard street runs a great distance (all the way to the Golden Gate Bridge) and is much less remarkable!
The street is close to Chinatown, and if you head east along the street, it will eventually take you to Coit Tower, though you will be going down then back up some steep hills.
Logistics
- Price: Free
- Hours: 24/7
- Location: The block between Hyde and Leavenworth
“The Crookedest Street in the World” is an apt moniker for Lombard St, though it is technically false. It is more of a made up title; after all, Vermont St holds the title of crookedest street in the city. The famous patch of road transitions to brick as it rises steeply and switchbacks up the block. The hydrangea bushes planted along the medians add to the curb appeal of the area. They are almost always in bloom, due to the area’s mild climate.
Personally, my favorite part of visiting Lombard Street is watching cars navigate the road. I imagine living there is difficult, because every time you leave your house you have a crowd judging your driving ability! The houses themselves are gorgeous and structurally interesting because of the steep grade. While it doesn’t take long to hike up the block or snap a few photos, making a detour to see the street should be on your list.
Hopefully you found this guide useful. If you are looking to learn more, check out my other articles on San Francisco!
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